Transformations Of Modern Society Sociology Essay

Transformations Of Modern Society Sociology Essay Modernity is a period of time within the world that started for many around the seventeenth century. It was accentuated by the shift from a move from a feudal system to a system we know as capitalism and the nation state which gained influence throughout the known world. There was a shift in focus from agricultural work and employment to Industrial and town based focus. Many commentators have looked at modernity and what was meant by modernity. This report focuses on modernity from the perspective of Gliddens, his opinion of what its key institutional factors were and those of globalisation. For Giddens modernity as a simple explanation is, ways of life for groups of people which emerged in Europe from about the seventeenth century onwards. This consequently, moved on and became a way of life around the world. Thus modernity is located within a specific time period and a starting geographical position, the features of modernity can be explored later. (Giddens, 1990, p. 1) Modernity changed the way people around the world were connected to each other, this in turn had a profound effect on the personal level. On the one hand modernity gave people the more chances to live a more rewarding life, yet the dangers that came with that were greater in Giddens opinion. He states, modernity was a double edged sword of security versus danger and trust versus risk, this is seen in the fact that more people died in the wars of the twentieth century than in the previous two centuries even if you allow for the increase in population over this period (Giddens, 1990, p. 7). The move from agrarian based production to the industralised production that catered not only for local but international markets produced more varitey of products. However, at the same time human labour power became commercialised. Capitalism became the way of life not only in modernitys economic system but all its other institutions. Giddens, 1990, p.11 explains this as, the social order of modern ity is capatilistic both in its economic structures and other institutions. This created a cycle of investment profit investment meaning profits declined and meant a need for a continual expansion of the system. However for marx though the modern eras rapidly changing characteristics were not derived from a capitalist order but an industrial order, one characterised through the harnessing production to human needs throughthe industrial exploitation of nature (Morrison, 2006, p. 78) Having looked at modernity it is briefly time to explore what Giddens calls the key features of modernity these are , the separation of time and space, disembedding mechanisms and the reflexive appropriation of knowledge (Giddens, 1990, p. 53). These three features were interconnected and could be found in all. So for giddens modernity had multiple layers especially on the institutional level, the introduction of a world clock and time zones along with a move from gregorian to julien calendar gave us uniformity the world over. Here we will look at the next focus of Giddens in terms of modernity, mainly this will explore his perspective on the institutional dimensions of modernity. The four institutional dimensions Giddens 1990 identifies are, Capatilism; industrialism; military power and surveilance(p.59). The first instituional dimension Giddens 1990 deals with is capatalism, capitalism is the making of useful items based around those who have the means of production and those who have no such capital and sell their labour, this creates the axis of a class system. This system requires good to be made for competitive market with price being a guide for buyers, sellers,investors and producers of goods alike. The second institutional dimension Giddens identifies is industrialism, Giddens 1990 sees Industrialism not necessarily as the move to big factories using machines and electricity and or steam power but something more. For Giddens it affects every day life not only the work place but, how we interact with each other and how we travel. It also impacts on the home and leisure life of all individuals. Capitalism and industrialism may be two distinct dimensions but they are inter-related for Giddens, they are in fact so closely linked distinguishing the two from each other is difficult. The third institution dimension explored by Giddens is that of surveilance, this he explains is the role the nation state a phenomenon seen in all modern societies in one form or another exercises control and social regulation. Giddens 1990 sees the administrative system of nation states having coordinated control over areas of territory it has gained, no pre-modern state were able to achieve this level of administrative control. Giddens 1990 (p.58) is directly interested, in the supervision of the activities of a population, this can be directly as Foucault discusses through prison or education systems, or more directly in the way information is controlled. The last institutional dimesion that Giddens identifies is that of military power. For Giddens 1990 the nation state and modern societies are unique in the fact that it was able not only able to create the means for war in weaponary and machines but also had the support of the millitary, in most pre-modern societies the central political figure had to make alliances with princes warlords clan chiefs to gain their support. He also points out how, industralism permeating both the organisation of the military and the weaponary at their disposal. The industralisation of war radically changes the character of warfare, ushering in an era of total war and a nuclear age (Giddens, 1990, p. 58). This point is highlighted in (Hopkins, Evans, Norton-Taylor, 2012) Senior military officers and ministry officials have taken up more than 3,500 positions in arms companies over the last 16 years. So for giddens all four Intstitutional dimensions of modernity were interconnected with each other and c an not be seperated from one another. Lastly we will explore what Giddens means by the term Globalisation, Giddens 1990 (p.64) defines globalisation as, the intensification of worldwide social relations which link distant localities in such a way that local happening are shaped by events occurring many miles away. As a definition of globalisation this is one of the better ones available. However, the definition of globalisation by Trevellion 1997 in (Lyons, 2006, p. p.122) that globalisation has both subjective and objective meanings, to embrace both the objective social, economic and technological changes associated with the dismantling of national and regional barriers to trade and communications and the subjective shifts in conciousness associated with the growth of global concerns and global sensibilities. What trevillion is arguing is that globalisation through social, economic and technology changes have made it easier to trade and talk to anyone in the world, but at the same time issues like global warming and chi ld poverty have become a worldwide not just localised concerns any longer. For Giddens there are four dimensions that create globalisation similar to his ideas on modernity. Giddens 1990 (71) shows us that, the nation state, world capitalist economy, world military order, international division of labour. He claims that the chief form of production is economic enterprise and this has definite class related issues. Each state develops a local and world economic policy which involves regulating the economic activity. But the administrative organisation of these states means that they are able to separate the economic from the political. The second dimension for Giddens is world military power. For Giddens trans national companies may have more economic power than certain nations and are able to use this economic power to influence political issues to their favour, however they do not control the means of violence or territory that states do. Most states have either total or majority control for the means of violence within their state. Trans national companies can accumulate all sorts of economic power but, they are not military organisations (Giddens, 1990, p. 71). The other area that occupies Giddens 1990 (p.72) in terms of globalisation is the international division of labour. He claims that, nation states are the main drivers in global politics whilst trans national companies(businesses) are the major players in the world economy. This is especially true when looking at how they trade with other companies, states and individuals. Manafacturing banking and other financial institutions depend on production for profit. Which is why the influence they carry brings the worldwide extension of commodity and financial markets. However, even from its beginnings the world capitalist economy was not just about the trade of goods and services. It involved and involves still the commodification of labour power, this seperates the workers from control of their means of production. This of course has consequences and means class divisions widen and global inequalities become more pronounced. So in summary we are now all more connected especially through the use of global media and the world wide web. We are aware of things happening in other countries yet at the same time we may feel the effects of those things. The recession and possible collapse of Greeces, spains and portugals to name a few economies will have an effect in the united Kingdom and other places around the world who trade with these countries. We have explored Giddens perspective on modernity and the institutional dimensions that are present, before looking at Giddens Views on globalisation and the institutional dimensions of globalisation. Modernity in Giddens eyes is denoted by the move from agrarian community to industrialisation based in the city, with the move to a world time system and time zones and a world calendar. The key instutionial dimensions identified by Giddens were, capitalism, industralism, military power and surveilance each were interconnected. Finally we looked at Giddens views on globalisation and the institutional dimension found within it not suprisingly the institutional dimensions to globalisation are nearly identical to those of modernity. What he pinpointed within globalisation is that inequalities that were already present have not only persisted but expanded and can be found globally.

Analysis of company history development & growth

Arthur W. Perdue†s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur†s son Frank joined the family business in 1939 after leaving school at the end of his the second year. In 1950 Frank took over leadership of Perdue Farms, which had over 40 employees at the time. During the 1970†³s Perdue entered into new markets in Boston and Philadelphia and also opened a new processing plant in North Carolina. Shortly after this, in 1977 Arthur Perdue died, leaving behind a business who†s annual growth rate was 17 percent compared to the industry average of 1 percent. Arthur†s son Frank was left behind to take over the business. Frank Perdue without a hint of self-deprecation stated that â€Å"I am a B-minus student. I know how smart I am. I know a B-minus is not as good as an A-said of his father simply†, â€Å"I learned everything from him† (Hill & Jones, 208). During the 1980†³s and 1990†³s Perdue Farms diversified and expanded its market further down to other eastern coast states and southern states. By 1994, revenues were around 1.5 Billion a year. To add to this number Perdue purchased the twelfth largest poultry producer in the United States with about 8,000 employees and revenues of approximately $550,000 a year. Internal analysis of strengths and weaknesses – Maintain an environmentally friendly workplace – Represent the total quality management slogan – Largest poultry producer in the northeast – Second largest producer in the United States – Involved in every aspect of the business External analysis of opportunities and threats – Produce roasted Chicken and Chicken parts Risk of entry by potential competitors The risk of entry from potential competitors is low, due to the barriers of entry. The barriers of entry are high, traceable to the cost of starting the business and what it costs to remain successful. Perdue also has a cost advantage over potential new entrants that is credited to superior production operations. Perdue has control of their inputs required for production, such as labor, materials, equipment, or management skills. Between the existing companies rivalry is strong. There is no significant price competition because of the over capacity in the broiler industry. Buyers (consumers) have a great deal of bargaining power because the buyer has a variety of brands to choose from and a lot of options to choose from such as precook, fresh, roasted and boneless. Perdue Farms supplies all of its own inputs, and they have established relationships with the distribution retailers. The substitute products for the broiler industry are pork, beef, and seafood. These items hold a real threat to the broiler industry. Perdue is in a very good competitive position. It has gained recognition for becoming one of the top broiler companies in the nation. One strength of Pedrue it that they own their own trucking fleet which they can distribute their own product. A main strength of Perdue Farms is that they refuse to let their product be shipped frozen. Perdue says that if the poultry is shipped frozen, it will loose flavor and moistness when cooked. This strength can result into brand loyalty, because when customers see the name Perdue, they know that the product is fresh not frozen. Another strength is that Perdue leads the industry in quality. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). Perdue†s company policy is taught to all associates in quality training. Perdue has one weakness at this time. Perdue has rode down the experience curve and changed all of its other weaknesses into positives. For example, In the 1980†³s Perdue decentralized and formed separate business divisions. Soon after this was done, chicken sales leveled off. At on point the firm was losing as much as $1 million a week and, in 1988, Perdue Farms experienced its first year in the red (Hill & Jones, 1998). Perdue learned from this and quickly changed back to centralized. Currently, Perdue has the opportunity to produce other kinds of meat such as beef or pork. This opportunity could soften the financial impact if the threat of overcapacity continue to haunt the broiler industry. Perdue Farms Mission –†Create a quality product, be aware of your customers, deal fairly with people, and work hard, work hard, work hard† (Hill & Jones, 1998). Perdue is a vertically integrated agribusiness (www.perdue.com). Perdue practices forward integration by moving downstream to distribution. Perdue owns it own trucking fleet by which they distributes it to the end users. Perdue also practices backward integration by formulating and manufacturing its own feed. By vertically integrating backward to gain control over the source of critical inputs or vertically integrating forward to gain control over distribution channels, a company can build barriers to new entry into its industry (Hill & Jones, 1998). The business level strategy of a company encompasses the overall competitive theme that a company chooses to stress. Perdue Farms business level strategy is considered to be differentiated. In the early 1980†³s Perdue diversified and broadened its market. Perdue did this by raising turkeys and production other meat products. Perdue distinctive competency is in premium quality products. Frank Perdue was convinced that higher profits could be made if Perdue†s products were premium quality so they could be sold at a premium price (Hill & Jones, 1998). This distinctive competency resulted in 1994 revenues around about 1.5 billion and net profits at $50 million. The philosophy at Perdue is quality and efficiency with emphasis on the first over the latter. To ensure that Perdue continues to lead the industry in quality, it buys about 2,000 pounds of competitors† products a week. Inspection associates grade these products and the information is shared with the highest levels of management (Hill & Jones, 1998). The structure and control at the function level is improved with efficiency. Efficiency is improved through management of details. At Perdue nothing goes to waste. To make sure this is true Perdue is involved in every aspect of the chicken business, from breading and hatching its own eggs to processing chicken feet and selling then to Asia as a barroom delicacy. These efforts were implemented through team management with a focused message coming from senior management.

Olaudah Equianos Autobiography - 650 Words

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Food Industry And Its Effects On The Health And Prosperity...

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